The late 90’s was a cool time to watch wrestling. With the competition so hot, both WWF and WCW had to bring their “A” games. Ask any fan, what separated the WWF’s product from WCW’s during the Monday Night Wars… Attitude.
Sure, WCW had the NWO and pushed the limits well, but, man it got hokey! Eric Bischoff’s product was old school, with old stars, while Vince McMahon’s product was evolving at a rapid pace.
But it wasn’t all Attitude for WWF during the Attitude Era…
In late 1997, Jeff Jarrett jumped ship back to the WWF. It was great timing, as they were ushering in a new era, Double J joined forces with Jim Cornette during the National Wrestling Alliance (NWA) invasion. What better way for WWF to make their point that they were the cutting edge, than to make the bad guys a bunch of old school guys focused on “real wrestling” not “sports entertainment.” He even won and defended the NWA North American Heavyweight Championship on WWF television
Double J would be introduced by his manager Tennessee Lee every week in the most annoying way possible (J-E-Double F-J-A-Double R-E-Double T). Man, even writing that pissed me off.
Oh, did I mention he was country singer?
That’s right, in a time that was all about attitude, Jeff Jarrett was a freaking country singer.
If that wasn’t bad enough, at Unforgiven in 1998, Double J joined forces with award winning country band, Sawyer Brown to perform a song.
To say this segment was embarrassing is an understatement. Have a look for yourself.http://youtu.be/STompTZAPpk
What the hell was that?!
That hurts me as a wrestling fan and a musician. I don’t know what’s worse, the lip synching, or JR and Jerry Lawler acting like it wasn’t a steaming pile of crap. I haven’t heard announcers try so hard to polish a turd since Gorilla Monsoon and Rowdy Roddy Piper tried to make the most of the situation when the Gobbledy Gooker hatched from that stupid egg at Survivor Series in 1990.
It’s moments like that that make it hard for me to defend the product.